"Sawanotsuru X 01" won "2018 Good Design Award"!

"Sawanotsuru X01 (X-Zero One)" received the "Good Design Award of 2018" (sponsored by the Japan Design Promotion Organization, Japan Foundation).

Sawanotsuru and Yanmar set up tags, challenging the grand project of "making new sake rice". In the background of the unheard project, "There was a hot intention of both companies to make rice in Japan and change agriculture in Japan." Sawanotsuru X01 "is a memorial developed by this project It is my first sake.

Package design is handled by YANMAR 's Design Strategy Office. The features of Nada sake are expressed in black, and the feelings of the project are expressed in red. The charms of YANMAR 's machine nameplate are used to express the efforts of both companies.

This award was highly evaluated not only for its innovative bottle design, but also for its collaboration with YANMAR and Sawanotsuru to create a project.

In addition, "Sawanotsuru X 01" was also chosen as the favorite award-winning design selected by each judging panel for the Good Design Award "I selected one." It will be exhibited at "One item I picked 2018" to be held at GOOD DESIGN Marunouchi from Wednesday, October 3rd to November 4th (Sun).

In addition, this product is already sold out.

Click here for winning products

Details of exhibition events are here

SAWANOTSURU Co., Ltd.